The Hipshot's design inspiration is from a rock climber's chalk bag. It gets it's protective convenient features from being a Lowepro pouch. The Hipshot is built to be extra convenient to toss in a bag tote, briefcase, suitcase or clip on to a loop or strap with the built-in carabiner. Made of stretchy neoprene to fit and protect a variety of todays best selling personal electronic devices such as compact cameras, MP players, ultra compact point-and-shoot video cameras and smartphones. Access and secure quickly with a handy drawstring and toggle closure.