The LumiQuest Quik Bounce enlarges and redirects light from your shoe-mounted flash at a 90° angle to the direction the flash is facing, like many flash diffusers upon the market. However, LumiQuest listened to input from wedding/event photographers shooting with their popular Pocket Bouncer, and cleverly designed Quik Bounce to be used in a position which (with flashes that both bounce and swivel) allows quick exchange between horizontal/vertical images with consistent lighting and no bracket necessary.